Key Responsibilities:

• Content Creation: Write blog posts, articles, website copy, social media content, email newsletters, product descriptions, and other forms of content that align with the company's voice and strategy.
• Research: Conduct in-depth research on industry-related topics to develop original content.
• SEO Optimization: Incorporate SEO best practices into content creation to improve organic search visibility.
• Editing and Proofreading: Review and revise content to ensure accuracy, clarity, and adherence to brand guidelines.
• Content Strategy Collaboration: Work with the marketing and content teams to ensure content aligns with overall brand and marketing goals.
• Social Media Engagement: Create compelling content for social media platforms and help drive engagement.
• Content Calendar Management: Assist in planning and managing content calendars to ensure timely publication of articles and other content.
• Analytics and Performance Tracking: Use analytics tools to track content performance and suggest improvements.

Qualifications:

• Proven experience as a Content Writer, Copywriter, or similar role (2+ years preferred).
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO and content marketing principles.
• Experience with content management systems (e.g., WordPress, Shopify, etc.).
• Familiarity with analytics tools (Google Analytics, SEMrush, etc.).
• Ability to work independently and manage multiple tasks with tight deadlines.
• Strong research skills and the ability to synthesize information from multiple sources.
• A creative and adaptable writing style.
• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field (preferred).